gender differences in buyer behaviour

This picture illustrates the male brain and it shows what is important to a man. Obviously the smallest part of the males brain is cleaning i.e. ironing. This diagram shows how the male brain works and what would be the best way to sell a product to males. In Ruths lecture we discussed why it is different when selling products to women and men. For instance domestic products such as household items women tend to buy more often as they appeal more to them. However men are more interested in items such as cars and electronics.

In the lecture we learned that when research was carried out and a group of people (male and female) were left in a room were asked if they could remember what was in the room. The men tended to remember the big items such as where the desk was placed and where the bookshelf was. However the women tended to remember the smaller more intimate details such as the vase which had flowers in and the picture of a couple on the bookcase.

Men make buying decisions with partially digested information this means that they do not know the full picture, even when they have purchased the item. Men tend to look for simplicity and clarity and they tend to have less patience with buying decisions than women.



This advert which was made by Budweiser is a perfect example of what men want in an advertising campaign. It has beer in it and sexual content also it is very fun to watch which grabs the guys attention.

The picture above shows what men and women want in advertisements. As you can see the men prefer there adverts to be simple and easy to understand, whereas women like there adverts to be more detailed.

In direct mail men and women are again very different; women tend to respond well to an emotional style where as men tend to respond to a more factual style.

Boys and girls of a young age are completely different in the way that they are advertised to. Young boys love to see fast paced adverts that have lots of action and lots of excitement. Where as young girls like to have a more feminine approach, where there is soft music playing in the back ground and feminine images.