charities

In 2009, there were just under 180,000 charities in England and Wales with a total income of £51.7 billion, with the number of operating charities falling from a high of 190,541 in 2007 to an estimated 172,194 in 2010.” (Mintel October 2010.) This information provided by Mintel shows that due to the recession the charity sector is estimated to see a fall in donations due to people not having enough disposable income to be able to donate to charity.  

It has been proven that males give less to charity than females. “1 in 5 of males (19%) does not give to charity at all compared with 16% of women.” (Samaritans, 2005) this shows that a lot of men have never given to charity however more men started giving to charity after the tsunami, “17 % of men gave to charity for the first time since Tsunami and 28% have considered giving since.” (Samaritans 2005)

 

Many people have different attitudes towards giving to charity. some people give alot to charity where as others dont. some pople find different ways of giving to charity, whether it be directly to the charity i.e. on street corners or at the charitys head offices or whether it be through direct debit so that tehy never actually see where the money is going. Many people give to charity for peace of mind which means that they do not wish to know where the money is going they just know that they are doing the right thing. Other people like to be up close and person with the charity to know exactly where the money is going and how it is going to help people.  

Recently for a university topic i became close with a local Rickmansworth charity called 9 Lives which helps disabled people get back to work and also limits the amount of wastage there is on our landfills but refurbashing old furniture. I prefer to know where my moneys going and i know exactly what the money i raised for the charity will be used for. 

perseption and sensation

The senses are used in all adverts on the television to try and entice people to buy products. However they change when they are advertising to the different genders. If an advert is designed for a women the back groud music will be soft and elegant but if its for a man it is more than likely to be rough and strong; also the colours will tend to be different, for example mens body spray has got deep blue colours where as womens has soft pink colours.


The five senses are vital in the way people advertise and here is why
first of all: sight

Why is sight so important?
The visual affects of adverts grab peoples attention, also it shows the customer exactly what they are going to get from the product. Sight enables people to make an initial conclusion as to whether they like the product of not.
Secondly: smell

Smell is also very important in advertising however it is not just used in televion ads but is also used in magazines and papers. Although the consumers can not necesarily smell the actual products through the televison, the visuals allows the brain to think of what the smell is which also grabs the consumers attention of the products.
thirdly: hearing

Hearing is widely used as an advertising tool in television and on radio. On radio it provides the consumers to be able to sense the product that is being advertised, for example if the radio is promoting a new exotic fruit juice then they can use sound effects of the rainforest to enable the listeners to get a feel of where the juice is from.

fourthly: taste

Taste in used widely in adverts to show how appealing food is. A good example of this is the 1995 galaxy advert shown below :

If you watch this advert you will understand how all the senses are used to make this advert so appealing. As she puts the chocolate in her mouth the viewers get a sense of how much she is enjoying it. This is then very good advertising as the viewers will wish to try the chocolate.

last but not least: touch

The way in which people can feel products depicts if they will purchase the item in question. If someone likes the feel of a product then they are going to purchase it, however if someone does not like the feel of a product they will not hesitate to turn it down completely.

personality and self concept

Solomon believed that personality is the unique make up which infulences the way in which a person responds to his or her environment. Also Soloman believed that self concept are the beliefs he or she holds about there attributes and how he or she evaluates those qualities.

The diagram above shows that a person has to be one or the other according to Cattell. In class we all took part in this test and i personally found a lot out about myself. I found out that i am sometimes suspicious of others if i do not understand what they are doing. Also we took a test on the internet to determine what type of character we were. The results were as follows:

I was a Ned Flaunders which shows that i am very caring about the relationships i have with people. It also it showed that i can bring out the best in people, not sure if thats true but hey ho thats what it says :).

Newcombe defined self concept as the individual as percieved by that individual in a socially determined frame of reference. Personally i believe this as it means that if you like yourself for you, then your self concept will be high.

I believe that personality is highly important on a social scale because your personality is the basis of friendship. People in general tend to be friends with people with a similar personality to there own, and this is because if someone has a similar personality to you then you will like the same things, and you will be able to connect with them on a higher level.

segmentation and targeting

Market segmentation is where the market is broken up into different sub categories made up of people or businesses with one or more similar characteristics which cause them to demand the same product. 

There are many ways in which the market can be segmented, Gender is a very simple and obvious way of segmenting the market. For example your not going to aim a male shaving razor to a women are you? well depends on which women i guess, haha im joking. anyway back to segmentation, age is also a very good way of splitting up the market. As there are so many different products selling every day in our world the manufacturers need to know who there target market is and this is why market segmentation was born.

Everyone on this planet is falling into a market segment and someone out there whether it be for nappies or zimma frames are being targeted by someone.

 This new Audi advert was aired at the super bowl this year, and if you watch it you know it is directed at males around the age of 30.You know this due to the fact that a very famous actor is being used in the advert. Also it is very fast pased and uses alot of violence and speed, also it was aired at a prime time on television during the super bowl and the main viewers of teh super bowl are males aged between 25-50.

This Loreal advert is clearly aimed at women and also has a very famous respectable actress in it.(Cheryl Cole) we know that it is clearly aimed at women as it is a product for womens hair. The advert has slow relaxing music in it and is very calm and very glamerous.

Group conformity, opinion leaders and peer pressure

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This is Kotlers model of group influences. It shows that there are two ways in which people are influenced, these are sociological which include culture and social and psychological which also include personal and psychological. The sociological is where the individual has no impact, where as the psychological is all personal such as the age and gender of the individual.

I believe that peer pressure and group comformaty is highly important to children and even adults.

From a young age when you are introduced to school you feel the need to make friends and fit in with groups, but what is the right group to be in? From my own opinion it depends on the people who bring you up i.e. your parents and where your from to who you befriend in school.

There are many ideas that the area you live plays a huge role in the friendships you make. However im from a council estate in watford, and i dont depict my friends to be horrible people due to them living in a place such as watford.

Its thought that if people go to private schools, they will have posh friends and in this aspect i agree. If they go to posh private schools, they might not be able able to interact with children of a lower class.

As you get older your friendship groups could change as you progress through life. Friendship groups can change dramatically if there is a big change in an individuals life, such as going to collage or moving to a completely different area. This could mean that an individual could have a completely different friendship group than they previously had.

gender differences in buyer behaviour

This picture illustrates the male brain and it shows what is important to a man. Obviously the smallest part of the males brain is cleaning i.e. ironing. This diagram shows how the male brain works and what would be the best way to sell a product to males. In Ruths lecture we discussed why it is different when selling products to women and men. For instance domestic products such as household items women tend to buy more often as they appeal more to them. However men are more interested in items such as cars and electronics.

In the lecture we learned that when research was carried out and a group of people (male and female) were left in a room were asked if they could remember what was in the room. The men tended to remember the big items such as where the desk was placed and where the bookshelf was. However the women tended to remember the smaller more intimate details such as the vase which had flowers in and the picture of a couple on the bookcase.

Men make buying decisions with partially digested information this means that they do not know the full picture, even when they have purchased the item. Men tend to look for simplicity and clarity and they tend to have less patience with buying decisions than women.



This advert which was made by Budweiser is a perfect example of what men want in an advertising campaign. It has beer in it and sexual content also it is very fun to watch which grabs the guys attention.

The picture above shows what men and women want in advertisements. As you can see the men prefer there adverts to be simple and easy to understand, whereas women like there adverts to be more detailed.

In direct mail men and women are again very different; women tend to respond well to an emotional style where as men tend to respond to a more factual style.

Boys and girls of a young age are completely different in the way that they are advertised to. Young boys love to see fast paced adverts that have lots of action and lots of excitement. Where as young girls like to have a more feminine approach, where there is soft music playing in the back ground and feminine images.

what is nostalgia?

Nostalgia in simple terms is triggers that make you think about the past and emotional memories which you associate with different things.

These are two different definations of nostalgia:

"When a stimulus is capable of recreating a personal event, even  after many years, there often follows a bitter-sweet sentiment known as nostalgia.” (Dubois, 2000).

“Nostalgia has been described as a bitter-sweet emotion, where the past is viewed with both sadness and longing.” (Solomon, 2000).

There are many things that i associate with my past, these are shown on my mood board that i created:

This mood board shows lots of differet things that i can remember from my childhood. I remember getting really excited to get my first play station, everyone was getting one and i remember when my dad bought one for me i was so happy :)

Also i remember watching tom and jerry with my dad was i was very young, however the old ones are the best the new ones are rubbish! When i think back to my past their are so many happy memories i have with all of these items above. However there are some items that could have negative connetations with to children such as the film gremlins, this film could be to children very scary.

Advertising companies use nostalgic advertisemnt to sell a product and it is a very simple concept to understand. If an advert makes people happy and remember a good point in their live then they are more likey to go out and purchase the product. Nostalgic based advertisemnet can be fairly hard however due tot he fact that different people have different good and bad memories and one persons good memory could mean anothers bad one.



This is the Coca Cola christmas advert from 2007-2009.  It always reminds me of Coca Cola brand. It reminds me of when i was a child and i knew that when this advert started to come onto the TV it was close to christmas and obviously began to get excited. This video has alot of very positive nostalgic memories for me.

 

This advert always reminds me of the milky bar kid, it brings back memories of my youth plus white choclate is so much better then milk chocolate and the milky bar kid knows that.